The Do It For Denmark! campaign should raise an eyebrow (or maybe two). "Can sex save Denmark's future?" we're asked. "Denmark faces a problem. The birth rate is at a 27 year low and there are not enough children being born to support the aging population. The Danish government has not found a solution. But there has to be one."

Spies, the travel company behind the ad, suggests that romantic holidays have historically been hotbeds for Danish conception—representing up to 10 percent in recent years. A sexologist explains why that happens, and the figure also arises (along with a strategically placed Eiffel Tower) that Danes have 46 percent more sex on holiday. One solution, then, to the Danish birth dearth is a competition through Spies to prove conception on holiday; the prizes are pretty neat, too, featuring a "3-year supply of baby stuff" and a kid-friendly getaway.

Of course, they're happy to mention, we're all winners in this game, since the real fun is in participating.

I'm struck that, despite Do It For Denmark! getting major press, thoughtful sources have little or nothing to say on the topic. There are some obvious points for clarification, like whether the kitsch and banality of the ad do any service to a crisis that, by all accounts, is very real. But more jarring questions should be evident, too, like: Why assume that Danes believe "all the fun is in the participation"? (Clearly that's part of the problem: they either don't believe it or don't care that it's true.) Is it important that sex be fun at all? (If we're about to self-extinguish, when does an obligation to procreate surface that is disconnected from the possibility of instant gratification?) Aren't there significantly better reasons to have more kids than free "baby stuff" and vacations? (Here's a case by Bryan Caplan that's worth considering.) Is it possible that sex saturation is, perhaps, the worst way to get people to think about doing it? (Yes.)

The ad is what it is. But it trades on a number of misconceptions that strike me as flying under the radar of many otherwise insightful perspectives on marriage, family, and society. The absence of worthwhile commentary here doesn't prove that no one's interested in sorting this out. But it shows, I think, how far we are from connecting some of the more important dots that the mostly thoughtless are seizing on every day.

Andrew M. Haines is the editor and founder of Ethika Politika, and co-founder and chief operating officer at Fiat Insight.